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To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.

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Bibliographic Details
Title: To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.
Authors: Mallapragada, Girish (AUTHOR) gmallapr@iu.edu, Bommaraju, Raghu (AUTHOR), Kumar, Alok (AUTHOR), Pedada, Kiran (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p645-663. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251320024