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To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.

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Title: To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.
Authors: Mallapragada, Girish (AUTHOR) gmallapr@iu.edu, Bommaraju, Raghu (AUTHOR), Kumar, Alok (AUTHOR), Pedada, Kiran (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p645-663. 19p.
Database: Business Source Ultimate
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  Data: To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2025, Vol. 62 Issue 4, p645-663. 19p.
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        Value: 10.1177/00222437251320024
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 645
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      – TitleFull: To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.
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            NameFull: Bommaraju, Raghu
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              Text: Aug2025
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