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How Star Power Drives Video Game Success.

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Bibliographic Details
Title: How Star Power Drives Video Game Success.
Authors: Marchand, André (AUTHOR) mail@andre-marchand.de, Weber, Nicolas R. (AUTHOR)
Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p237-249. 13p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241274693