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How Star Power Drives Video Game Success.

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Bibliographic Details
Title: How Star Power Drives Video Game Success.
Authors: Marchand, André (AUTHOR) mail@andre-marchand.de, Weber, Nicolas R. (AUTHOR)
Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p237-249. 13p.
Database: Business Source Ultimate
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  Data: How Star Power Drives Video Game Success.
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  Data: <searchLink fieldCode="AR" term="%22Marchand%2C+André%22">Marchand, André</searchLink> (AUTHOR)<i> mail@andre-marchand.de</i><br /><searchLink fieldCode="AR" term="%22Weber%2C+Nicolas+R%2E%22">Weber, Nicolas R.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2025, Vol. 60 Issue 3, p237-249. 13p.
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        Value: 10.1177/10949968241274693
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        Text: English
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        PageCount: 13
        StartPage: 237
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              Text: Aug2025
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              Y: 2025
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