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The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty.

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Bibliographic Details
Title: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty.
Authors: Ashouri, Sama (AUTHOR) sashouri@odu.edu, Koorank Beheshti, Mohammadali (AUTHOR), Gopinath, Mahesh (AUTHOR)
Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p331-349. 19p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241296880