View in EDS HTML Full Text PDF Full Text

The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty.

Saved in:
Bibliographic Details
Title: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty.
Authors: Ashouri, Sama (AUTHOR) sashouri@odu.edu, Koorank Beheshti, Mohammadali (AUTHOR), Gopinath, Mahesh (AUTHOR)
Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p331-349. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 186128904
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ashouri%2C+Sama%22">Ashouri, Sama</searchLink> (AUTHOR)<i> sashouri@odu.edu</i><br /><searchLink fieldCode="AR" term="%22Koorank+Beheshti%2C+Mohammadali%22">Koorank Beheshti, Mohammadali</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Gopinath%2C+Mahesh%22">Gopinath, Mahesh</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2025, Vol. 60 Issue 3, p331-349. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=186128904
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10949968241296880
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 331
    Titles:
      – TitleFull: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ashouri, Sama
      – PersonEntity:
          Name:
            NameFull: Koorank Beheshti, Mohammadali
      – PersonEntity:
          Name:
            NameFull: Gopinath, Mahesh
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 10949968
          Numbering:
            – Type: volume
              Value: 60
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Interactive Marketing
              Type: main
ResultId 1