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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.

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Bibliographic Details
Title: Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.
Authors: Chu, Shu-Chuan1 (AUTHOR) schu7@depaul.edu, Yim, Mark Yi-Cheon2 (AUTHOR), Mundel, Juan3 (AUTHOR)
Source: International Journal of Advertising. Jul2025, Vol. 44 Issue 5, p798-828. 31p.
Database: Business Source Ultimate
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ISSN:02650487
DOI:10.1080/02650487.2024.2325835