Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.
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| Title: | Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions. |
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| Authors: | Chu, Shu-Chuan1 (AUTHOR) schu7@depaul.edu, Yim, Mark Yi-Cheon2 (AUTHOR), Mundel, Juan3 (AUTHOR) |
| Source: | International Journal of Advertising. Jul2025, Vol. 44 Issue 5, p798-828. 31p. |
| Database: | Business Source Ultimate |
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