EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS.
Saved in:
| Title: | EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS. |
|---|---|
| Authors: | Olalekan, Ajayi1 olalekan.ajayi20@kwasu.edu.ng, Tolulpe, Adeyeye Charles2 tolulopeadayeye1963@gmail.com, Abdulazeez, Salau Alhaji3 sirsalau@gmail.com, Abdulwasiu, Adebayo Adeyemi3 adeyemi.adebayo@kwasu.edu.ng, Akanbi, Kamoru Lanre1 kamoru.akanbi@kwasu.edu.ng, Adebayo, Philips Olugbenga3 Philips.adebayo@kwasu.edu.ng |
| Source: | ASEAN Marketing Journal. Dec2024, Vol. 16 Issue 2, p106-130. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 20855044 |
|---|---|
| DOI: | 10.7454/amj.v16i2.1250 |
