How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation.
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| Title: | How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation. |
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| Authors: | Çam, Mehmet Safa1 (AUTHOR) msafacam@aksaray.edu.tr, Çelik, Fatih2 (AUTHOR), Ibrahim, Blend3,4 (AUTHOR), Gligor, David5 (AUTHOR) |
| Source: | Journal of Advertising. Aug/Sep2025, Vol. 54 Issue 4, p566-585. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00913367 |
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| DOI: | 10.1080/00913367.2024.2402375 |
