APA (7th ed.) Citation

Anderson, L., von Koskull, C., Mende, M., & Gummerus, J. (2025). Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency. Journal of Marketing, 89(5), 152. https://doi.org/10.1177/00222429251319312

Chicago Style (17th ed.) Citation

Anderson, Laurel, Catharina von Koskull, Martin Mende, and Johanna Gummerus. "Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency." Journal of Marketing 89, no. 5 (2025): 152. https://doi.org/10.1177/00222429251319312.

MLA (9th ed.) Citation

Anderson, Laurel, et al. "Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency." Journal of Marketing, vol. 89, no. 5, 2025, p. 152, https://doi.org/10.1177/00222429251319312.