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Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.

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Bibliographic Details
Title:	Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.
Authors:	Anderson, Laurel (AUTHOR), von Koskull, Catharina¹ (AUTHOR) catharina.von.koskull@uwasa.fi, Mende, Martin (AUTHOR), Gummerus, Johanna (AUTHOR)
Source:	Journal of Marketing. Sep2025, Vol. 89 Issue 5, p152-174. 23p.
Database:	Business Source Ultimate
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Description
ISSN:	00222429
DOI:	10.1177/00222429251319312