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Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.

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Title: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.
Authors: Anderson, Laurel (AUTHOR), von Koskull, Catharina1 (AUTHOR) catharina.von.koskull@uwasa.fi, Mende, Martin (AUTHOR), Gummerus, Johanna (AUTHOR)
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p152-174. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2025, Vol. 89 Issue 5, p152-174. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=186810830
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429251319312
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 152
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      – TitleFull: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.
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            NameFull: Anderson, Laurel
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            NameFull: von Koskull, Catharina
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            NameFull: Mende, Martin
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              Text: Sep2025
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              Y: 2025
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