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The Effect of Company Size on Aggregate Word-of-Mouth Valence.

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Bibliographic Details
Title: The Effect of Company Size on Aggregate Word-of-Mouth Valence.
Authors: Klostermann, Jan (AUTHOR), Flaswinkel, Anne Mareike1 (AUTHOR) a.flaswinkel@uni-bielefeld.de, Hydock, Chris (AUTHOR), Decker, Reinhold (AUTHOR)
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p130-151. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251320603