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The Effect of Company Size on Aggregate Word-of-Mouth Valence.

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Title: The Effect of Company Size on Aggregate Word-of-Mouth Valence.
Authors: Klostermann, Jan (AUTHOR), Flaswinkel, Anne Mareike1 (AUTHOR) a.flaswinkel@uni-bielefeld.de, Hydock, Chris (AUTHOR), Decker, Reinhold (AUTHOR)
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p130-151. 22p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: The Effect of Company Size on Aggregate Word-of-Mouth Valence.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2025, Vol. 89 Issue 5, p130-151. 22p.
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      – Type: doi
        Value: 10.1177/00222429251320603
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 130
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      – TitleFull: The Effect of Company Size on Aggregate Word-of-Mouth Valence.
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            NameFull: Klostermann, Jan
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            NameFull: Flaswinkel, Anne Mareike
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            NameFull: Hydock, Chris
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              M: 09
              Text: Sep2025
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              Y: 2025
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              Value: 89
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              Value: 5
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