The Effect of Company Size on Aggregate Word-of-Mouth Valence.
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| Title: | The Effect of Company Size on Aggregate Word-of-Mouth Valence. |
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| Authors: | Klostermann, Jan (AUTHOR), Flaswinkel, Anne Mareike1 (AUTHOR) a.flaswinkel@uni-bielefeld.de, Hydock, Chris (AUTHOR), Decker, Reinhold (AUTHOR) |
| Source: | Journal of Marketing. Sep2025, Vol. 89 Issue 5, p130-151. 22p. |
| Database: | Business Source Ultimate |
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