The Impact of Price, Promotion, and Location on Purchasing Decisions in The Shopee Marketplace: The Mediating Role of Purchase Intention.
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| Title: | The Impact of Price, Promotion, and Location on Purchasing Decisions in The Shopee Marketplace: The Mediating Role of Purchase Intention. |
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| Authors: | Subakti, Reynaldi Pramudita1, Br Sitepu, Sri Nathasya1 nathasya.sitepu@ciputra.ac.id |
| Source: | Indonesian Journal of Economics & Management. Mar2025, Vol. 5 Issue 2, p27-41. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 27470695 |
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| DOI: | 10.35313/ijem.v5i2.6497 |
