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The Impact of Price, Promotion, and Location on Purchasing Decisions in The Shopee Marketplace: The Mediating Role of Purchase Intention.

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Title: The Impact of Price, Promotion, and Location on Purchasing Decisions in The Shopee Marketplace: The Mediating Role of Purchase Intention.
Authors: Subakti, Reynaldi Pramudita1, Br Sitepu, Sri Nathasya1 nathasya.sitepu@ciputra.ac.id
Source: Indonesian Journal of Economics & Management. Mar2025, Vol. 5 Issue 2, p27-41. 15p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Indonesian+Journal+of+Economics+%26+Management%22">Indonesian Journal of Economics & Management</searchLink>. Mar2025, Vol. 5 Issue 2, p27-41. 15p.
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        Value: 10.35313/ijem.v5i2.6497
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 27
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      – TitleFull: The Impact of Price, Promotion, and Location on Purchasing Decisions in The Shopee Marketplace: The Mediating Role of Purchase Intention.
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              Text: Mar2025
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              Y: 2025
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