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The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales.

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Bibliographic Details
Title: The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales.
Authors: Yin, Tao1 (AUTHOR), Hao, Andy Wei2 (AUTHOR) hao@hartford.edu, Chu, Tianshu3 (AUTHOR), Fu, Xiaorong1 (AUTHOR)
Source: International Journal of Consumer Studies. Jul2025, Vol. 49 Issue 4, p1-24. 24p.
Database: Business Source Ultimate
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ISSN:14706423
DOI:10.1111/ijcs.70090