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The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales.

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Title: The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales.
Authors: Yin, Tao1 (AUTHOR), Hao, Andy Wei2 (AUTHOR) hao@hartford.edu, Chu, Tianshu3 (AUTHOR), Fu, Xiaorong1 (AUTHOR)
Source: International Journal of Consumer Studies. Jul2025, Vol. 49 Issue 4, p1-24. 24p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Consumer+Studies%22">International Journal of Consumer Studies</searchLink>. Jul2025, Vol. 49 Issue 4, p1-24. 24p.
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      – Type: doi
        Value: 10.1111/ijcs.70090
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      – Code: eng
        Text: English
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        PageCount: 24
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      – TitleFull: The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales.
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            NameFull: Yin, Tao
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            NameFull: Hao, Andy Wei
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            NameFull: Chu, Tianshu
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              Text: Jul2025
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              Y: 2025
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              Value: 49
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