Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector.
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| Title: | Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector. |
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| Authors: | Bustamante, Juan Carlos1 (AUTHOR) jucbustam@tec.mx, Sosa-Varela, Juan Carlos2 (AUTHOR), Bullemore-Campbell, Jorge3 (AUTHOR), Monje-Cueto, Fabiola4 (AUTHOR) |
| Source: | Journal of Relationship Marketing. Jul2025, p1-34. 34p. 3 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 15332667 |
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| DOI: | 10.1080/15332667.2025.2536925 |
