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Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector.

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Title: Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector.
Authors: Bustamante, Juan Carlos1 (AUTHOR) jucbustam@tec.mx, Sosa-Varela, Juan Carlos2 (AUTHOR), Bullemore-Campbell, Jorge3 (AUTHOR), Monje-Cueto, Fabiola4 (AUTHOR)
Source: Journal of Relationship Marketing. Jul2025, p1-34. 34p. 3 Illustrations.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 187050415
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Relationship+Marketing%22">Journal of Relationship Marketing</searchLink>. Jul2025, p1-34. 34p. 3 Illustrations.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/15332667.2025.2536925
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 34
        StartPage: 1
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      – TitleFull: Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector.
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      – PersonEntity:
          Name:
            NameFull: Bustamante, Juan Carlos
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            NameFull: Sosa-Varela, Juan Carlos
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            NameFull: Bullemore-Campbell, Jorge
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            NameFull: Monje-Cueto, Fabiola
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          Dates:
            – D: 29
              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 15332667
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            – TitleFull: Journal of Relationship Marketing
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