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Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities.

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Bibliographic Details
Title: Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities.
Authors: Valor, Carmen1 (AUTHOR) cvalor@comillas.edu, Ronda, Lorena2 (AUTHOR), Abril, Carmen3 (AUTHOR)
Source: Journal of Macromarketing. Sep2025, Vol. 45 Issue 3, p407-431. 25p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467251349995