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Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities.

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Title: Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities.
Authors: Valor, Carmen1 (AUTHOR) cvalor@comillas.edu, Ronda, Lorena2 (AUTHOR), Abril, Carmen3 (AUTHOR)
Source: Journal of Macromarketing. Sep2025, Vol. 45 Issue 3, p407-431. 25p.
Database: Business Source Ultimate
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  Data: Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Sep2025, Vol. 45 Issue 3, p407-431. 25p.
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      – Type: doi
        Value: 10.1177/02761467251349995
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 407
    Titles:
      – TitleFull: Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities.
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            NameFull: Valor, Carmen
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            NameFull: Ronda, Lorena
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            NameFull: Abril, Carmen
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            – D: 01
              M: 09
              Text: Sep2025
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              Y: 2025
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              Value: 45
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            – TitleFull: Journal of Macromarketing
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