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Navigating negative emotions: The role of negativity bias in digital activism.

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Bibliographic Details
Title: Navigating negative emotions: The role of negativity bias in digital activism.
Authors: Lee, Sanghyub John1 (AUTHOR) sanghyub.lee@auckland.ac.nz, Hwang, Euejung2 (AUTHOR), Yuk, Hyeyeon3 (AUTHOR), De Villiers, Rouxelle4 (AUTHOR)
Source: International Journal of Market Research. Sep2025, Vol. 67 Issue 5, p630-653. 24p.
Database: Business Source Ultimate
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ISSN:14707853
DOI:10.1177/14707853251350548