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Navigating negative emotions: The role of negativity bias in digital activism.

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Title: Navigating negative emotions: The role of negativity bias in digital activism.
Authors: Lee, Sanghyub John1 (AUTHOR) sanghyub.lee@auckland.ac.nz, Hwang, Euejung2 (AUTHOR), Yuk, Hyeyeon3 (AUTHOR), De Villiers, Rouxelle4 (AUTHOR)
Source: International Journal of Market Research. Sep2025, Vol. 67 Issue 5, p630-653. 24p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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        Value: 10.1177/14707853251350548
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 630
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            NameFull: Hwang, Euejung
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            NameFull: Yuk, Hyeyeon
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              Text: Sep2025
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              Y: 2025
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              Value: 67
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