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Incentive alignment in conjoint analysis: a meta-analysis on predictive validity.

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Bibliographic Details
Title: Incentive alignment in conjoint analysis: a meta-analysis on predictive validity.
Authors: Schramm, Joshua Benjamin1 (AUTHOR) joshua.schramm@ovgu.de
Source: Marketing Letters. Sep2025, Vol. 36 Issue 3, p533-546. 14p.
Database: Business Source Ultimate
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ISSN:09230645
DOI:10.1007/s11002-025-09764-8