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Incentive alignment in conjoint analysis: a meta-analysis on predictive validity.

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Title: Incentive alignment in conjoint analysis: a meta-analysis on predictive validity.
Authors: Schramm, Joshua Benjamin1 (AUTHOR) joshua.schramm@ovgu.de
Source: Marketing Letters. Sep2025, Vol. 36 Issue 3, p533-546. 14p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Letters%22">Marketing Letters</searchLink>. Sep2025, Vol. 36 Issue 3, p533-546. 14p.
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        Value: 10.1007/s11002-025-09764-8
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        Text: English
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              M: 09
              Text: Sep2025
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