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Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals.

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Bibliographic Details
Title:	Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals.
Authors:	Gibbard, Peter¹ (AUTHOR) peter.gibbard@otago.ac.nz, Sadlier, Kelson¹ (AUTHOR)
Source:	Marketing Letters. Sep2025, Vol. 36 Issue 3, p547-559. 13p.
Database:	Business Source Ultimate
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Description
ISSN:	09230645
DOI:	10.1007/s11002-025-09768-4