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Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals.

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Title: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals.
Authors: Gibbard, Peter1 (AUTHOR) peter.gibbard@otago.ac.nz, Sadlier, Kelson1 (AUTHOR)
Source: Marketing Letters. Sep2025, Vol. 36 Issue 3, p547-559. 13p.
Database: Business Source Ultimate
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  Data: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals.
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  Data: <searchLink fieldCode="AR" term="%22Gibbard%2C+Peter%22">Gibbard, Peter</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> peter.gibbard@otago.ac.nz</i><br /><searchLink fieldCode="AR" term="%22Sadlier%2C+Kelson%22">Sadlier, Kelson</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Letters%22">Marketing Letters</searchLink>. Sep2025, Vol. 36 Issue 3, p547-559. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=187535097
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        Value: 10.1007/s11002-025-09768-4
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 547
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              M: 09
              Text: Sep2025
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              Y: 2025
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