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Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.

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Bibliographic Details
Title:	Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.
Authors:	Kuo, Ya-Hui¹ (AUTHOR) yahuikuo@ncku.edu.tw, Liao, Yu-Xian¹ (AUTHOR) david.sss0519@gmail.com
Source:	Marketing Letters. Sep2025, Vol. 36 Issue 3, p501-517. 17p.
Database:	Business Source Ultimate
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Description
ISSN:	09230645
DOI:	10.1007/s11002-025-09774-6