APA (7th ed.) Citation

Kuo, Y., & Liao, Y. (2025). Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation. Marketing Letters, 36(3), 501. https://doi.org/10.1007/s11002-025-09774-6

Chicago Style (17th ed.) Citation

Kuo, Ya-Hui, and Yu-Xian Liao. "Upward Vs. Downward Extensions: How Social Dominance Orientation-egalitarianism Moderates Brand Evaluation." Marketing Letters 36, no. 3 (2025): 501. https://doi.org/10.1007/s11002-025-09774-6.

MLA (9th ed.) Citation

Kuo, Ya-Hui, and Yu-Xian Liao. "Upward Vs. Downward Extensions: How Social Dominance Orientation-egalitarianism Moderates Brand Evaluation." Marketing Letters, vol. 36, no. 3, 2025, p. 501, https://doi.org/10.1007/s11002-025-09774-6.