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Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.

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Title: Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.
Authors: Kuo, Ya-Hui1 (AUTHOR) yahuikuo@ncku.edu.tw, Liao, Yu-Xian1 (AUTHOR) david.sss0519@gmail.com
Source: Marketing Letters. Sep2025, Vol. 36 Issue 3, p501-517. 17p.
Database: Business Source Ultimate
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  Data: Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Letters%22">Marketing Letters</searchLink>. Sep2025, Vol. 36 Issue 3, p501-517. 17p.
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        Value: 10.1007/s11002-025-09774-6
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        Text: English
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        StartPage: 501
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      – TitleFull: Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.
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              Text: Sep2025
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              Y: 2025
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