Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation.
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| Title: | Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation. |
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| Authors: | Kuo, Ya-Hui1 (AUTHOR) yahuikuo@ncku.edu.tw, Liao, Yu-Xian1 (AUTHOR) david.sss0519@gmail.com |
| Source: | Marketing Letters. Sep2025, Vol. 36 Issue 3, p501-517. 17p. |
| Database: | Business Source Ultimate |
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