Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study.
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| Title: | Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study. |
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| Authors: | Lu, Bo1 (AUTHOR) 19b310012@stu.hit.edu.cn, Li, Guoxin1 (AUTHOR) liguoxin@hit.edu.cn, Ge, Jiaoju2 (AUTHOR) jiaoge@hit.edu.cn |
| Source: | Electronic Commerce Research. Aug2025, Vol. 25 Issue 4, p2553-2583. 31p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13895753 |
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| DOI: | 10.1007/s10660-023-09757-7 |
