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Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study.

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Title: Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study.
Authors: Lu, Bo1 (AUTHOR) 19b310012@stu.hit.edu.cn, Li, Guoxin1 (AUTHOR) liguoxin@hit.edu.cn, Ge, Jiaoju2 (AUTHOR) jiaoge@hit.edu.cn
Source: Electronic Commerce Research. Aug2025, Vol. 25 Issue 4, p2553-2583. 31p.
Database: Business Source Ultimate
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An: 187536059
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study.
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  Data: <searchLink fieldCode="AR" term="%22Lu%2C+Bo%22">Lu, Bo</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> 19b310012@stu.hit.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Guoxin%22">Li, Guoxin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> liguoxin@hit.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Ge%2C+Jiaoju%22">Ge, Jiaoju</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jiaoge@hit.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Electronic+Commerce+Research%22">Electronic Commerce Research</searchLink>. Aug2025, Vol. 25 Issue 4, p2553-2583. 31p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=187536059
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1007/s10660-023-09757-7
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      – Code: eng
        Text: English
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        PageCount: 31
        StartPage: 2553
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      – TitleFull: Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study.
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            NameFull: Lu, Bo
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            NameFull: Li, Guoxin
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            NameFull: Ge, Jiaoju
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            – D: 01
              M: 08
              Text: Aug2025
              Type: published
              Y: 2025
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              Value: 25
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              Value: 4
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