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How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy.

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Title: How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy.
Authors: Lim, Weng Marc1,2,3 (AUTHOR), Kathuria, Sakshi4 (AUTHOR), Xie, Quan5 (AUTHOR), Chan, Kimmy6 (AUTHOR), Lascu, Dana7 (AUTHOR), Manrai, Ajay K.8 (AUTHOR) manraia@udel.edu
Source: Journal of Global Marketing. Sep/Oct2025, Vol. 38 Issue 4, p289-299. 11p.
Database: Business Source Ultimate
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ISSN:08911762
DOI:10.1080/08911762.2025.2507483