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How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy.

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Title: How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy.
Authors: Lim, Weng Marc1,2,3 (AUTHOR), Kathuria, Sakshi4 (AUTHOR), Xie, Quan5 (AUTHOR), Chan, Kimmy6 (AUTHOR), Lascu, Dana7 (AUTHOR), Manrai, Ajay K.8 (AUTHOR) manraia@udel.edu
Source: Journal of Global Marketing. Sep/Oct2025, Vol. 38 Issue 4, p289-299. 11p.
Database: Business Source Ultimate
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  Data: How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Global+Marketing%22">Journal of Global Marketing</searchLink>. Sep/Oct2025, Vol. 38 Issue 4, p289-299. 11p.
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        Value: 10.1080/08911762.2025.2507483
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        Text: English
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        PageCount: 11
        StartPage: 289
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      – TitleFull: How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy.
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            – D: 01
              M: 09
              Text: Sep/Oct2025
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              Y: 2025
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