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Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats.

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Bibliographic Details
Title: Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats.
Authors: Sirwani, Deepak (AUTHOR) deepak.sirwani@ubc.ca, Kumar, Srishti (AUTHOR), Thomas, Manoj (AUTHOR)
Source: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p937-957. 21p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251322425