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Consumers Believe Legal Products Are Less Effective Than Illegal Products.

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Bibliographic Details
Title: Consumers Believe Legal Products Are Less Effective Than Illegal Products.
Authors: Gershon, Rachel (AUTHOR) rgershon@berkeley.edu, Lieberman, Alicea (AUTHOR), Scott, Sydney E. (AUTHOR)
Source: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p837-853. 17p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251328249