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Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability.

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Bibliographic Details
Title: Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability.
Authors: Gu, Meilin1 (AUTHOR) guml19@mails.tsinghua.edu.cn, Liu, Dengpan1 (AUTHOR) liudp@sem.tsinghua.edu.cn, Kumar, Subodha2 (AUTHOR) subodha@temple.edu
Source: Information Systems Research (INFORMS). Jun2025, Vol. 36 Issue 2, p802-827. 26p.
Database: Business Source Ultimate
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Description
ISSN:10477047
DOI:10.1287/isre.2022.0620