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Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability.

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Title: Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability.
Authors: Gu, Meilin1 (AUTHOR) guml19@mails.tsinghua.edu.cn, Liu, Dengpan1 (AUTHOR) liudp@sem.tsinghua.edu.cn, Kumar, Subodha2 (AUTHOR) subodha@temple.edu
Source: Information Systems Research (INFORMS). Jun2025, Vol. 36 Issue 2, p802-827. 26p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Jun2025, Vol. 36 Issue 2, p802-827. 26p.
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      – Type: doi
        Value: 10.1287/isre.2022.0620
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 802
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      – TitleFull: Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability.
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            NameFull: Gu, Meilin
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            NameFull: Liu, Dengpan
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              Text: Jun2025
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              Y: 2025
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              Value: 36
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