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From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations.

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Title: From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations.
Authors: Luo, Xueming1 (AUTHOR) xueming.luo@temple.edu, Wang, Le2 (AUTHOR) le.wang@cityu.edu.hk, Wu, Qingsheng3 (AUTHOR) qswu@sjtu.edu.cn, Moriguchi, Takeshi4 (AUTHOR) moriguchi@waseda.jp
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2025, Vol. 27 Issue 4, p1224-1241. 18p.
Database: Business Source Ultimate
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ISSN:15234614
DOI:10.1287/msom.2024.0779