From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations.
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| Title: | From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations. |
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| Authors: | Luo, Xueming1 (AUTHOR) xueming.luo@temple.edu, Wang, Le2 (AUTHOR) le.wang@cityu.edu.hk, Wu, Qingsheng3 (AUTHOR) qswu@sjtu.edu.cn, Moriguchi, Takeshi4 (AUTHOR) moriguchi@waseda.jp |
| Source: | Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2025, Vol. 27 Issue 4, p1224-1241. 18p. |
| Database: | Business Source Ultimate |
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