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Democratizing Data Analytics Products to Drive SME Growth: A Natural Experiment.

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Title: Democratizing Data Analytics Products to Drive SME Growth: A Natural Experiment.
Authors: Yuan, Zhe1 (AUTHOR) yyyuanzhe@gmail.com, Wang, Yitong2 (AUTHOR) yitong_wang2019@outlook.com, Sun, Tianshu3 (AUTHOR) tianshusun@ckgsb.edu.cn, Xu, Huilan1 (AUTHOR) xuhuilan@zju.edu.cn
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2025, Vol. 27 Issue 4, p1053-1067. 15p.
Database: Business Source Ultimate
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ISSN:15234614
DOI:10.1287/msom.2024.1138