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Influencer Authenticity: To Grow or to Monetize.

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Bibliographic Details
Title: Influencer Authenticity: To Grow or to Monetize.
Authors: Nistor, Cristina1 (AUTHOR) nistor@chapman.edu, Selove, Matthew1 (AUTHOR) selove@chapman.edu, Villas-Boas, J. Miguel2 (AUTHOR) villas@haas.berkeley.edu
Source: Management Science (INFORMS). Jun2025, Vol. 71 Issue 6, p5251-5267. 17p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2023.03479