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Influencer Authenticity: To Grow or to Monetize.

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Title: Influencer Authenticity: To Grow or to Monetize.
Authors: Nistor, Cristina1 (AUTHOR) nistor@chapman.edu, Selove, Matthew1 (AUTHOR) selove@chapman.edu, Villas-Boas, J. Miguel2 (AUTHOR) villas@haas.berkeley.edu
Source: Management Science (INFORMS). Jun2025, Vol. 71 Issue 6, p5251-5267. 17p.
Database: Business Source Ultimate
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  Data: Influencer Authenticity: To Grow or to Monetize.
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Jun2025, Vol. 71 Issue 6, p5251-5267. 17p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1287/mnsc.2023.03479
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 5251
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      – TitleFull: Influencer Authenticity: To Grow or to Monetize.
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            NameFull: Nistor, Cristina
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            NameFull: Selove, Matthew
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              Text: Jun2025
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              Y: 2025
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              Value: 71
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