The Click-Based MNL Model: A Framework for Modeling Click Data in Assortment Optimization.
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| Title: | The Click-Based MNL Model: A Framework for Modeling Click Data in Assortment Optimization. |
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| Authors: | Aouad, Ali1 (AUTHOR) aouad.ma@gmail.com, Feldman, Jacob2 (AUTHOR) jbfeldman@wustl.edu, Segev, Danny3 (AUTHOR) segevdanny@tauex.tau.ac.il, Zhang, Dennis J.2 (AUTHOR) denniszhang@wustl.edu |
| Source: | Management Science (INFORMS). Aug2025, Vol. 71 Issue 8, p6943-6960. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.2021.00281 |
