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The Click-Based MNL Model: A Framework for Modeling Click Data in Assortment Optimization.

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Title: The Click-Based MNL Model: A Framework for Modeling Click Data in Assortment Optimization.
Authors: Aouad, Ali1 (AUTHOR) aouad.ma@gmail.com, Feldman, Jacob2 (AUTHOR) jbfeldman@wustl.edu, Segev, Danny3 (AUTHOR) segevdanny@tauex.tau.ac.il, Zhang, Dennis J.2 (AUTHOR) denniszhang@wustl.edu
Source: Management Science (INFORMS). Aug2025, Vol. 71 Issue 8, p6943-6960. 18p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Aug2025, Vol. 71 Issue 8, p6943-6960. 18p.
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        Value: 10.1287/mnsc.2021.00281
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