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A Model of Shoppertainment Live Streaming.

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Bibliographic Details
Title: A Model of Shoppertainment Live Streaming.
Authors: Gu, Zheyin1 (AUTHOR) jane.gu@uconn.edu, Zhao, Xuying2 (AUTHOR) xzhao@mays.tamu.edu, Wu, D. J.3 (AUTHOR) dj.wu@scheller.gatech.edu
Source: Management Science (INFORMS). Aug2025, Vol. 71 Issue 8, p6816-6835. 20p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2023.01724